Pepperio &... Pepperio & SEO

Pepperio helps you to deliver Search Engine Optimisation

Search Engine Optimisation is, quite rightly, a major factor for those businesses commissioning new web sites. With every site hoping to achieve high search engine rankings, the majority of commercial sites need to be built from the ground up with one eye on this particular ball. While the development of a site is only a part of the equation, it is a part that any business delivering sites for their clients has full control of. And if it is a strong element of your sales pitch, what would be the impact of using a different tool for the same job?

So, would using Pepperio reduce the depth of service you offer to your clients?

In short, no!

If you currently build semantic sites, nothing is going to change. Pepperio is built on the XHTML 1.0 strict DTD and CSS, so from the earliest foundations you aren't hampered in your objectives. You can deliver page templates that allow your clients to use headings as headings, paragraphs as paragraphs, etc. Every image and swf added to Pepperio can have alt tags applied (if your clients are inclined to persevere with their initial site requirements!).

Friendly Urls

Many CMS tools and dynamically driven sites still fail to deliver friendly urls, i.e. mysite.com/projects/kenya.html, instead you might get something that looks a bit like this: mysite.com/default.aspx?page=29ij0432. Pepperio though is not the same, we deliver friendly urls out of the box.

Meta Data

The part many site owners think is the be all and end all of SEO. Even though it is not the whole picture, it is still an aspect that needs addressing, and we do. For every page end users can apply a page title, keywords and page description.

Sitemaps

Pepperio provides two types of sitemap; an html version that resides within the pages of your site and has to be built by the developer, and a sitemap file that is dynamically updated each time any changes are made to the structure of your site and is used by Google & other search engines to improve the indexing of your site. For all sites, this file resides at yourdomain.com/sitemap.xml.gz.

Note: If your site has a normal sitemap located at yourdomain.com/sitemap.html there will also be an xml version of this (e.g. /sitemap.xml) and this is a completely different file to /sitemap.xm.gz.

Conclusion

So when it comes to SEO, we're behind you all the way. And as SEO is a cyclic process rather than a one-off activity, we also provide each non-demo site with an Urchin account, meaning you can check your site's stats against the search engines, and re-model your content and delivery as necessary.